How the 1% listing fee worksFull service for a 1% listing fee.

Sell in Fergus, Elora and across Wellington County with complete staging, professional photography, strategic marketing and direct service from Kris Butler at M1. You pay 1% plus HST on the listing side. On a $750,000 home, that’s $8,475 instead of $16,950 to $21,188.

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The listing-side commission paid to Kris Butler through M1 Real Estate Brokerage.
Buyer or cooperating brokerage compensation, where applicable, is separate.

Brokerage

1% savings calculatorKris Butler · M1

Your home sells for $750,000

With Kris · 1% $8,475 $7,500 + HST

Typical fee $21,188 incl. HST

You keep$12,713

Staging
Professional photography
Local pricing
Toronto and KW exposure
Negotiation to closing

Keep my $12,713

Estimate only. Compares listing-side brokerage fees at the rates shown, each plus 13% HST. The buyer agent’s cooperating commission is separate, and commission is confirmed in your listing agreement.

4.9 on Google41 client reviews

1% + HSTWritten into your listing agreement

Full serviceStaging and photography included

Born and raised in FergusWith M1 Real Estate Brokerage

Your savings at every price

What you keep, in dollars.

Find your price. Every figure includes 13% HST and compares the listing-side fee only.

Listing-side fee including HST at 1% compared with 2% and 2.5%, and the difference you keep
Sale price	With Kris1% + HST	At 2%+ HST	At 2.5%+ HST	You keepvs 2% to 2.5%
$400,000	$4,520	$9,040	$11,300	$4,520 to $6,780
$500,000	$5,650	$11,300	$14,125	$5,650 to $8,475
$600,000	$6,780	$13,560	$16,950	$6,780 to $10,170
$750,000	$8,475	$16,950	$21,188	$8,475 to $12,713
$900,000	$10,170	$20,340	$25,425	$10,170 to $15,255
$1,000,000	$11,300	$22,600	$28,250	$11,300 to $16,950
$1,250,000	$14,125	$28,250	$35,313	$14,125 to $21,188
$1,500,000	$16,950	$33,900	$42,375	$16,950 to $25,425
$2,000,000	$22,600	$45,200	$56,500	$22,600 to $33,900

The buyer agent’s cooperating commission is separate and set by you in the listing agreement. Commission is negotiable and confirmed in writing before listing.

Full-service brokerage

Same full service. Half the fee, or less.

Kris Butler’s 1% full-service listing compared with a typical full-service agent and an MLS-only flat-fee listing
Service	Kris Butler1% + HST	Typical agent2% to 2.5% + HST	MLS-only listingFlat fee
Listed on MLS® and REALTOR.ca	Yes	Yes	Yes
Pricing from local comparable sales	Yes	Yes	You set it
Home staging	Yes	Varies	No
Professional photography	Yes	Yes	Usually extra
Marketing to local, Toronto and KW buyers	Yes	Yes	No
Showings and offers handled for you	Yes	Yes	You handle them
Negotiation through closing	Yes	Yes	You handle it
Listing fee on a $750,000 home, incl. HST	$8,475	$16,950 to $21,188	Varies

The buyer agent’s cooperating commission is separate in every column and set by you in the listing agreement. Typical-agent services vary by agent and brokerage.

Lower fee does not mean lower effort

What full service actually means.

The goal is not to make the listing cheaper by doing less. It is to deliver the work that matters most without using a traditional listing-side commission structure.

Professionally staged and photographed Centre Wellington home interior

Prepare the home

Complete staging is included so the presentation is designed around the home, its layout and its likely buyers.

Launch professionally

Professional photography, compelling listing content and coordinated online marketing create a stronger first impression.

Manage the sale

Kris handles communication, feedback, strategy and negotiation directly through the transaction.

Understand the fee

A simple distinction that prevents surprises.

The listing-side fee

1%, plus HST.

This is the commission paid for Kris’s work representing you as the seller. The full-service listing-side fee is 1%, plus applicable HST.

Cooperating brokerage compensation

Discussed before listing.

If a buyer is represented by another brokerage, any compensation offered to that brokerage is separate and is discussed with you before listing.

Commission structures are discussed and agreed to in writing before a property is listed. Nothing on this page changes the terms of a signed representation or listing agreement.

The process

Premium presentation, careful execution.

Every listing starts with the same question: what will help this specific home compete and give its owner the strongest possible result?

Value

Review market evidence and the home’s position.

Plan

Agree on preparation, timing and launch strategy.

Stage

Prepare the home for photography and showings.

Market

Launch with professional visuals and clear messaging.

Negotiate

Assess each offer for value, terms and certainty.

Frequently asked

Questions about a 1% listing commission.

Are staging and professional photography extra?

No. They are included as part of Kris’s full-service listing approach.

Will my home still receive professional marketing?

Yes. The offering is built around strong preparation, professional visuals, strategic digital marketing and direct service.

Does a lower fee affect how my offers are negotiated?

No. Each offer is reviewed for price, conditions, deposit, timing and the likelihood of a successful closing.

Will buyer agents still show my home?

Yes. Your home is listed on MLS® and REALTOR.ca like any other listing, and the buyer agent is paid the cooperating commission you set in your listing agreement. That is separate from the 1% listing-side fee.

How much will I save compared with a typical listing fee?

It depends on your price. On a $750,000 home, a 1% fee is $8,475 including HST, compared with $16,950 at 2% or $21,188 at 2.5%. That leaves $8,475 to $12,713 more with you.

Where is the 1% service available?

Kris primarily serves Fergus, Elora, Centre Wellington, Arthur, Mount Forest, Harriston and surrounding communities.

Local service areas