Sell in Fergus, Elora and Wellington CountySell for 1%. Keep the difference.
Full service, nothing cut. Complete home staging, professional photography, local pricing, marketing and negotiation through closing, all for a 1% listing fee. On a $750,000 home, the Centre Wellington median, you keep $8,475 to $12,713 more than at 2% to 2.5%.
Estimate only. Compares listing-side brokerage fees at the rates shown, each plus 13% HST. The buyer agent’s cooperating commission is separate, and commission is confirmed in your listing agreement.
Born and raised in FergusWith M1 Real Estate Brokerage
Full-service brokerage
Same full service. Half the fee, or less.
This isn’t a discount listing where you do the work. You get everything a full-service agent provides, and you keep the difference.
Kris Butler’s 1% full-service listing compared with a typical full-service agent and an MLS-only flat-fee listing
Service
Kris Butler1% + HST
Typical agent2% to 2.5% + HST
MLS-only listingFlat fee
Listed on MLS® and REALTOR.ca
Yes
Yes
Yes
Pricing from local comparable sales
Yes
Yes
You set it
Home staging
Yes
Varies
No
Professional photography
Yes
Yes
Usually extra
Marketing to local, Toronto and KW buyers
Yes
Yes
No
Showings and offers handled for you
Yes
Yes
You handle them
Negotiation through closing
Yes
Yes
You handle it
Listing fee on a $750,000 home, incl. HST
$8,475
$16,950 to $21,188
Varies
The buyer agent’s cooperating commission is separate in every column and set by you in the listing agreement. Typical-agent services vary by agent and brokerage.
What sets M1 Real Estate apart
Everything your sale needs. None of the inflated fee.
01
1% listing fee, every time.
One clear listing-side fee. No sliding scale and no surprises.
02
Deal directly with Kris.
Prompt response times and one person who knows your file from start to finish.
03
Premium marketing.
Complete staging, professional photography and marketing customized to your home.
04
Wider exposure.
Local, Toronto and Kitchener-Waterloo real estate exposure for every listing.
05
Expert negotiation.
Step-by-step help from the first offer to a firm sale and closing day.
1% applies to the listing-side commission. Cooperating brokerage commission and HST are additional. Commission is negotiable and confirmed in the listing agreement.
Fergus · Elora · Arthur · Mount Forest
What 1% saves in your town.
Based in Fergus, I list and sell homes across Centre Wellington and Wellington County. Here’s what a 1% listing fee keeps in your pocket at the typical sale price where you live.
Fergus
12 M1 listings now
Median sale price, Q2 2026$725,000
You keep$8,193 to $12,289more than at 2% to 2.5%
Century stone homes, walkable downtown streets, condos and newer subdivisions.
I also list homes in rural Centre Wellington, Harriston, Drayton, Guelph and Kitchener-Waterloo. Slide the calculator to your price, or ask for your exact numbers.
Median sale prices: TRREB community housing market reports, Q2 2026 (MLS® residential sales). Centre Wellington: OnePoint Association of REALTORS® MLS® data, August 2026. Savings compare listing-side fees only, each plus 13% HST; the buyer agent’s cooperating commission is separate. Every home is different, so ask for your own numbers.
Free home valuation
Request your home valuation.
Tell me a little about your property. I’ll review the relevant local sales and follow up personally with an initial valuation and clear next steps.
A price range built from recent sales near you
What you’d keep at a 1% listing fee
What to fix, and what to skip, before you list
Ready to sell?
Prefer an in-person home valuation?
Kris walks through the home, the likely buyer and the comparable sales with you, with no obligation.
The questions every seller asks about a 1% listing fee. No fine print.
01
What’s the catch?
There isn’t one. I run lean and use smart technology instead of big-office overhead, so that cost never lands on you. Staging, photography, pricing and negotiation are all still included.
02
Will buyer agents still show my home?
Yes. Your home is on MLS® and REALTOR.ca like any other listing, and buyer agents are paid their usual cooperating commission, which you set in your listing agreement. It’s separate from my 1%.
03
Will my home sell for less?
Your price comes from pricing, preparation and negotiation, and you get all three in full. A lower listing fee changes what you pay me, not how hard I work for your price.
04
What exactly do I pay?
1% of the sale price plus HST, written into your listing agreement. The buyer agent’s commission is separate and set by you. No sliding scale and no surprises.
05
Who will I actually deal with?
Me. You deal directly with Kris from the first walkthrough to closing day, with fast replies and clear updates the whole way through.
06
How do you price my home?
With real numbers. I pull what comparable homes near you actually sold for, walk you through every one, and we set the strategy together.
What sets M1 Real Estate apart